We are back with another episode of The Long Game Podcast and this time I am joined by Samantha Russell.
In this episode we talk about:
- Her journey into marketing
- Helping grow Twenty over Ten into a very successful brand
- Sales techniques used to get her foot in the door with advisors
- Working and running a business with her husband
- The power of content and video especially
- Advice she has for millennials
Samantha Russell is one of the best and brightest minds in the marketing space for financial advisors. She was most recently the Chief Marketing Officer for Twenty over Ten until FMG Suite bought the company. Now she is Chief Evangelist Officer for FMG Suite. Last year she was honored with the InvestmentNews 40 Under 40 award as well as being named to the “10 to Watch” list by WealthManagement.com.
Samantha’s passion is helping financial advisors understand digital marketing strategies and switch their mindset from an “outbound cold sales” to a “warm inbound” approach. The strategies she teach (including optimal website design, SEO, content marketing, social media and video) have helped thousands of advisors to experience significant organic growth and new business over the last five years.
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Disclaimer: Nothing on this blog should be considered advice, or recommendations. If you have questions pertaining to your individual situation you should consult your financial advisor. For all of the disclaimers, please see my disclaimers page.